Walmart selling Pet Insurance

Walmart started selling pet insurance in select stores in Canada.  The policies will be underwritten by Western Financial Insurance, the company behind Petsecure.  Walmart Canada has a website where pet parents can get quotes.

This type of partnership between pet insurers and consumer brands has been around in the UK for several years, with brands such as Tesco, Sainsbury’s (grocery stores) and Virgin Money (a bank) successfully selling policies that are then handled by an established pet insurance company.

In the states, PetFirst had a similar partnership with Kroger to offer pet insurance.  However, this relationship did not work out and the companies cancelled the arrangement last year.

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