Trupanion planning IPO

The rumors about Trupanion going public have been confirmed in SEC filings.  The company will be listed on the NYSE under the ticker TRUP and plans to raise up to $75 million.

Interesting details from the filings:

1.  $83.8 million in revenue in 2013.

2. 181,634 pets enrolled on March 31, 2014.

3.  They are growing very quickly (over 50% annually), but have posted a loss in each of the last three years.

4.  Lifetime value of an insured pet is $610 and average acquisition cost of a pet customer is $111

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