One Million Pets Insured at Petsecure

Petsecure announced that it has insured one million pets throughout its 25-year history.

No word on how many pets are currently insured, but our estimate is approximately 100,000. This number makes Petsecure the largest pet insurer . . . → Read More: One Million Pets Insured at Petsecure

Walmart selling Pet Insurance

Walmart started selling pet insurance in select stores in Canada.  The policies will be underwritten by Western Financial Insurance, the company behind Petsecure.  Walmart Canada has a website where pet parents can get quotes.

This type of partnership between pet insurers and consumer brands has been around in the UK for several years, with brands such as Tesco, Sainsbury’s (grocery stores) and Virgin Money (a bank) successfully selling policies that are then handled by an established pet insurance company.

In the states, PetFirst had a similar partnership with Kroger to offer pet insurance.  However, this relationship did not work out and the companies cancelled the arrangement . . . → Read More: Walmart selling Pet Insurance

Petsecure TV commercial

Petsecure is airing a TV commercial in Canada promoting its pet insurance.  http://www.youtube.com/watch?v=_NV6A1-evCQ    This is the first TV ad for pet insurance that I have seen and hope to see more in the future.

The ad is well done, although during the first few seconds I thought the narrator was talking about the boy (maybe I was supposed to think that.)  The ad successfully touches on the themes of pets as beloved family members and of pet insurance bringing peace . . . → Read More: Petsecure TV commercial