PetPremium, the latest entry into the US pet insurance market, opened for business last week. Within hours of opening, the company sold its first policy to the owner of a Shiba Inu puppy.
Sandy Boucher, the CEO, was previously chief marketing officer with PetPartners, the agency behind AKC pet insurance. Frans Van Hulle, the President, also runs Revi Media, a successful lead generation company. The Hartville Group will administer the policies.
It will be interesting to see how quickly PetPremium can grow. Revi Media is a savvy online marketer that generates thousands of leads per day for other insurance categories (auto, health, disability, etc.) This background should help them compete against the established companies in . . . → Read More: New Pet Insurance Company: PetPremium