Petsecure TV commercial

Petsecure is airing a TV commercial in Canada promoting its pet insurance.  http://www.youtube.com/watch?v=_NV6A1-evCQ    This is the first TV ad for pet insurance that I have seen and hope to see more in the future.

The ad is well done, although during the first few seconds I thought the narrator was talking about the boy (maybe I was supposed to think that.)  The ad successfully touches on the themes of pets as beloved family members and of pet insurance bringing peace of mind.

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