PetPremium, the latest entry into the US pet insurance market, opened for business last week. Within hours of opening, the company sold its first policy to the owner of a Shiba Inu puppy.
Sandy Boucher, the CEO, was previously chief marketing officer with PetPartners, the agency behind AKC pet insurance. Frans Van Hulle, the President, also runs Revi Media, a successful lead generation company. The Hartville Group will administer the policies.
It will be interesting to see how quickly PetPremium can grow. Revi Media is a savvy online marketer that generates thousands of leads per day for other insurance categories (auto, health, disability, etc.) This background should help them compete against the established companies in the industry.